GEORGIE ALLEN / HOUSE OF ARTISTS
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1. Tell us about your company/project.
The House of Artists was founded 3 years ago by myself, my artist and designer husband Ben Allen and my super talented London based, long-term friend and business partner Kim Shaylor. Between us we have a love of design and interiors and fantastic contacts with jaw droppingly talented artists and we wanted to marry these two together – so House of Artists was born.
House of Artists produces limited edition (25) wall coverings from world renowed artists. Our work can be seen in restaurants workspaces, hotels and private residences throughout the world.
2. What is your deep reason for choosing the path you're taking?
To make the world a happier more colourful place and inspire people through art, however small this part plays in what we do it is without doubt the most important driving force of why we do what we do.
3. What is the big dream, or legacy you're creating?
On a personal level, the dream is and always has been to be free and work for ourselves, to be free to make our own choices and decisions and be creative with our brand.
We would like to see House of Artists in hotels, restaurants and private homes across the globe. In the future we would like to expand our product range to include prints and originals and perhaps a line in soft furnishings to include rugs, lampshades and cushions. We would always work within our USP of limited edition and every thing we make would always be born from an original piece of art.
4. What piece of advice would you give to your younger self?
In life, I would give my younger self (and the present me!) the advice that not everyone will like what you do and that’s ok as long as you feel proud of what you are doing and believe in yourself – you cant please all of the people all of the time.
5. What companies/projects inspire you?
I am inspired by creative design and strong brands such as:
Timous Beasties http://www.timorousbeasties.com
Philip Starke - http://www.starck.com/en
I have been lucky enough to stay in some amazing design hotels and always feel inspired by these place, for exampl:
The Artist Residence https://www.artistresidence.co.uk
and Pelirrocco www.hotelpelirocco.co.uk in Brighton where Ben first put some of his early works.
We are lucky enough to work with and meet some of the industries most inspiring people and brands and we are constantly inspired by these forward thinking innovators. Major players in the industry such as HBA http:/www.hba.co.uk, YOO http://www.yoo.com, Hassell http://www.hassellstudio.com and Gensler https://www.gensler.com inspire us to source the most unique designs that work with their projects
6. What does your industry/Cornwall/location need to see more of?
We are lucky enough to work in London and Cornwall so we get the best of both worlds – working in Cornwall give us access to the beautiful coastline which inspires us everyday and we use it daily to swim/surf/run and de-stress and London gives us a place to play and be inspired in a different way. Cornwall for us as a young, creative company would benefit from more cultural diversity, galleries, exhibitions and general creative community based projects.
We are part of a new creative collective in Newquay which we hope will inspire some of the change we want to see – we believe in the saying ‘be the change you want to see.”
7. What’s the most exciting thing you’re working on now?
We have a few exciting projects in the pipeline but cant say too much! We are working with a private members club in Singapore and all hoping a trip out there could be on the cards soon! We also have a long -term project with a design hotel in Ibiza that is going to call for some serious partying when it launches.
8. What problem in the world do you see that you’re fixing?
I don’t know if I see that we are fixing any problems but on a smaller scale we believe that art creates happiness and inspires creative thinking which are both things that the world could do with plenty more of right now.
9. If you could go back, what's one thing you would have done differently?
When we started HOA we spent a lot of time and money building a flashy website which allowed the buyer to crop their own image online by uploading a photo of their space and ‘add to cart’ and we would send it out. What we quickly realized was HOA is a product which deserves personal attention, and we wanted to connect with our clients, advice them and work with them to ensure that they choose the perfect image for their space. We now talk individually to each of our clients, mock up their image for them and offer free design advice. What the world is missing right now is connection and we want to be a small part of that missing link and provide a personal service to all our clients.
10. Who has been the most help to you along the way? And why?
I honestly cant think of any one person or company who have been the most help – What I think has been our strength so far is each other, we are all great friends and have worked together to inspire one another to do the best they can to make HOA a success – we couldn’t make this work without each other. We all play pivotal roles in the business.
Feel free to give some love to anyone else out there doing great things...
We feel like we couldn't do what we do without other like minded creative people and this isn't just people in the arts - its people just working for themselves, living the dream, working and playing hard - its hard work going it alone sometimes and you need a family of friends around you who 'get it’ so people like Lucy Jenner Brown LJB PR and Amy Swanson at Swan Dive Pilates, Roo at Roos Beach and Ian Cross who gives us the most creative space to work in - all these people make up our work family and give us positive energy.
How can people get in touch?
EMAIL - firstname.lastname@example.org
CALL - 0203 4577573